OUR STORY

After struggling with recurring UTIs and the lack of underwear that was cute, high-quality, and affordable, LELELÊ was born from the belief that the materials we wear intimately play a crucial role in our well-being.

That’s why we chose to work with organic Peruvian Pima cotton — a fabric considered one of the softest and finest in the world — to create the perfect everyday undies. This fabric is incredibly soft, durable, and healthy, offering the right conditions and care we all deserve.

Our products are made by fairly paid hands in Lima, Peru — so you can look good and feel even better.

THE PIMA COTTON YOU NEED

We want to tell you why every closet needs a few Lelelês.

Peruvian organic Pima cotton is considered one of the finest and healthiest fabrics in the world — for good reason.

It’s often compared to Egyptian cotton for its soft, luxurious feel, but Pima cotton is actually more resistant and durable, making it a better choice for long-lasting, high-quality garments.

Our cotton is grown using sustainable, environmentally friendly agricultural practices that also protect the health of the people who work with it.

Finally, the cotton we use is hypoallergenic, meaning it’s less likely to cause irritation or allergic reactions. That’s because the fibers aren’t treated with harsh chemicals, and the soil and water used during cultivation are free from pollutants and toxins.

WE <3 SUSTAINABILITY AND FAIR TRADE

We use organic Peruvian Pima cotton grown on land free from chemical fertilizers, pesticides, herbicides, and defoliants — and we work exclusively with eco-friendly dyes. Our products are made in small batches by fairly paid hands in Lima, Peru.

It all started with underwear, but we’re learning and growing every day. Our goal is to continue creating new essentials that deliver comfort, sustainability, organic textiles, and thoughtful design.